PPC, or pay-per-click advertising, is a digital marketing strategy that allows businesses to drive targeted traffic to their websites by paying a fee each time their ad is clicked.

To do this you must bid on keywords relevant to your target audience and display your ads prominently on search engine results pages (SERPs) or other digital platforms.

PPC campaigns provide instant visibility and measurable results, making it a valuable tool for increasing brand awareness, generating leads, and driving conversions.

Working with Arae Digital for your campaign management, keyword optimization, ad copy refinement, and performance tracking, you can maximize the effectiveness of your PPC investments, achieve higher click-through rates, and ultimately, achieve your marketing objectives.